Identity of hypothetical jewellery brand- Femigem
INSPIRATIONMetal Illumination, Floral and geometric motives, Reflection, Classic black texture
It is a leading jewellery brand which designs jewellery for working ladiesIt designs for
today’s working women who rarely have much of a choice with the formal line of jewellery.
It comprises two distinct design directions; one is the modern and another in the ethnic. Formal line of jewellery is best suited to understand the need of consumers. The designs are
light in weight, affordable and apt for today’s modern womenIt incorporates fine geometry, and complexity. It has captured floral graphics, abstract shapes and hint of colours through the use of pearls and other gems. It is a one-stop shop for formal jewellery wear priced at Rs.5999 onwards.

CHALLENGETo develop the brand identity which defines company’s sophisticated, contemporaryand practical approach geometricand floral designs 
Measurement Specification
Color Specification

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